Output is cheap. Learning is the moat.

Headquartered in Los Angeles.
Powered by a global team in Singapore, Melbourne,
Kuala Lumpur and everywhere in between.

Why us? We've spent our careers helping brands grow.

Making more ads and emails has never been easier. Knowing what to make next is still the hard part, and most brands lose the answer the moment a campaign ends.

So we built Needle: Meta ads and email for ecommerce brands, run end to end. Strategy, creative and results stay connected, strategists check every step, you approve what goes live, and every campaign is built from what the last one taught us.

The results so far: +177% revenue uplift (top brands' annualized revenue after 3+ months), -62% costs (agency, freelancer and tool spend), +91% marketing efficiency (more output per dollar than before Needle) and 6-40x Meta ROAS.

Leadership team

Our founders bring backgrounds in growth, ecommerce, tech and finance, and built Needle around the problems lean ecommerce teams face every day.

Kiyan Foroughi

CEO & Co-Founder

Serene Gan

Co-Founder

Jeannie Nguyen

Co-Founder

Kevin Riggen

Founding Lead AI Engineer

Avis Kirakosyan

Founding Tech Lead

Anyce Nedir

Founding Systems & Ops Lead

Rachelle Yee

Co-Founder

The rest of the team

Faris Malik

Full Stack Engineer

Rafly Lesmana

Full Stack Engineer

Joanne Seow

Creative Lead

Sarah Chin

Production Manager

Alfontius Linata

Data Engineering

Our advisors

Joe Newell

Product & UX

Co-founder at Electric8

Yann AitBachir

Data Engineering

Head of Data at Shopback

Isuru Fonseka

Software Engineering

Co-Founder at Hitchd, former Solution Architect at Segment

Ben Pouladian

General

BEP Holdings

Charlie Yuan

AI & Machine Learning

Engineering Manager, Self-Driving at Lyft

Peggy Wu

Comms & PR

MD at Milkfish, former Head of Comms at Monk’s Hill Ventures

Join us on our mission

Needle has a team working across the US and Asia. We value self-awareness, empathy and a growth mindset, and we try to learn something from every campaign we ship.

Interested to join us? See current job openings.

Who’s backing us

We’re fortunate to be backed by these smart folks who see things are about to change:

In the news

Here are a few of the stories about Needle in the press:

Interested in telling our story? See our press room.