Different stages, different categories, same pattern. Here is what changed, in their words and their numbers.
The people behind these brands, on what changed.
“Honestly, I was skeptical. What used to take me half my week… now it’s 90 mins. And it actually works.”
“It’s like having a full marketing team in one tab. And if something doesn’t work, Needle pivots fast.”
“I can now focus on R&D and let Needle handle growth.”
In each one, everything ran through one person. Here is the before, the after, and the numbers that moved.
RTP Tennis is a multi-million-dollar tennis brand founded by former ATP player Sky Kim. Every email and every brief ran through him.
Sky wrote copy in ChatGPT, built layouts in Canva, sliced them into Klaviyo, then sent and hoped.
Needle connected to his tools, analyzed his data, found what made the brand distinct, and proposed campaigns to choose from.
The old emails leaned on promos. Needle made them brand-led, built around what drove first purchases.
Cloud Comfort makes a travel pillow that rolls into your carry-on and holds its shape anywhere. Daniel built it, and ran every ad himself.
Briefing freelancers, testing creatives by hand, running it all himself, with no clear read on which ads were paying back.
Needle connected to his store, analyzed the numbers, found the angles and audiences that converted, and backed what worked.
Needle found the travelers who converted, built a steady stream of creative around them, and kept what worked running. Ads, email and creative now run in one place instead of a patchwork of freelancers and tools.
Jammy's makes guilt-free treats in Singapore: sugar-free gelato, gummies and granola. J and her sister sell them across the biggest supermarkets and online, running it all with a lean team.
Ads were never J's strength. When her ad support moved to content only, the ads fell to two sisters already running the stores, the deliveries and the online shop.
Needle put spend behind buyers who already knew Jammy's instead of cold audiences, and led with the guilt-free hook on the hero flavors in quick GIFs and UGC.
Needle suggests the ads, emails and UGC videos. She approves. J stays on the business, not the marketing.
The long version, with the numbers and how we got there.
With agencies, I still did all the work. With Needle, I just approve.
I can now focus on R&D and let Needle handle growth. It's honestly changed how we operate.
I love what Needle did with our email designs. These guys are awesome!
“Cheaper, faster, better. With Needle, for the first time, I can pick all 3.”
Needle handles strategy, creative, launch, optimization and reporting across paid social and email.
Because strategy, creative and results stay connected, every campaign makes the next one sharper.
