Needle = Human + AI

You get the best of both worlds.

Supercharged by AI

Needle’s AI analyzes your brand and creates winning marketing campaigns.

Each week, it reviews your performance and recommends ways to grow.

Vetted by humans

Marketing strategists vet our AI's outputs every step of the way: from strategy to reports to creatives.

Everything stays accurate, polished, and on-brand.

On-brand & high quality

The result: quality marketing at blazing speed, minus the agency baggage.

Needle’s unique approach produces agency-quality output without the baggage.

Your workflow with Needle:

1: Connect your brand

What takes agencies weeks will only take Needle hours.

Needle plugs into your brand’s tools, website and social media to understand your brand’s offerings, positioning and voice.

Our AI looks for growth opportunities and creates a marketing strategy for your brand, complete with campaign ideas and objectives. Our human marketing strategists vet and edit everything to make sure they’re grounded in reality.

2: Choose marketing ideas

Based on the mix of marketing assets in your pricing plan, Needle will create a marketing calendar for your brand. This includes marketing campaign ideas and specific creative ideas for ad images, videos, emails and more.

All you do is choose the best option for each campaign and assign the work to Needle. We’ll then begin working on the creative assets required for the ideas.

3: Get great marketing creatives

We go from creative brief to live ad campaign in as fast as 48 hours.

Needle produces marketing creatives that are on-brand and manually edited by our human strategists. No more late nights on Canva, and no more AI slop.

See more examples of Needle’s creatives →

4: Launch from Needle

No need to spend hours wrangling with complex dashboards. You approve and launch ad campaigns directly from Needle.

Once you approve the creatives, Needle will take it from there. Whether it’s email campaigns or Meta / TikTok ad campaigns, we’ll get them set up and launched.

5: Continuous improvements

Your marketing gets better week-on-week without you having to manually pull data across platforms and spreadsheets.

Needle’s AI and human strategists track all of your marketing performance and consolidate weekly reports that highlight learnings and opportunities for further growth.

We’ll perform weekly optimizations to ensure your marketing keeps improving.