How long does it take Needle to learn my brand?

Connect Shopify, Meta and Klaviyo and share your brand assets. Needle analyzes your results, your site and your social presence, then drafts your strategy and brand kit: what sells, who buys, how you sound and the claims you can make. A Needle strategist checks it before it reaches you. For most brands that takes a few hours to a couple of days, depending on how much data you have. First concepts are drafted within minutes of setup.

Where do the ideas come from?

From your own results first. Needle traces each result back to the idea behind it and builds the next concepts on what worked, in your voice and from assets you already have. A strategist checks every concept before you choose what to run.

Who makes the final creative?

Needle drafts it from your footage, photography and brand rules. Designers and editors finish it, and a strategist or designer checks every piece before it reaches you. Approved concepts come back as finished creative in 24 to 48 hours, depending on asset type.

How do campaigns launch?

From Needle. Once you approve the creative, Needle sets up, publishes and schedules your campaigns on Meta and Klaviyo. No manual uploads, no ad manager tabs. What runs is what you approved.

What happens after launch?

Each week a campaign manager rules on every running ad, keeps, scales or pauses it, and records why. Your weekly report shows what moved and what changed. Every campaign aims at your ROAS target, and every result feeds the next brief, so each round gets closer. Top brands have seen +177% annualized revenue after 3+ months, and 6 to 40x return on ad spend on Meta.

How Needle Runs Meta Ads and Email for Ecommerce

Every concept carries its own fingerprint

Product
Focus
Message
Visual
Hook
Funnel stage

The fingerprint travels across all stages: brief, creative, campaign, learnings.
So when results come in, Needle can tell exactly which message, hook, product or stage worked.

One worked example

One campaign, start to finish.

Five stages, in the order the work happens.

Wayfold is a sample brand, built from how a real Needle campaign ran. Names, products and figures are changed.

01 · Strategy

It starts with what already worked.

Needle analyzes your Shopify, Meta and Klaviyo results, turns the patterns into insights and writes your brand down as rules. Here, UGC videos that open with a question were outperforming the other prospecting ads.

A strategist approves each insight before it shapes the plan.

Brand insights and brand rules

Brand insight · Meta

Approved

Showing a full week packed into one bag drives strong conversion in prospecting.

Brand insight · Meta

Needs approval

UGC videos that open with a question hook outperform the other prospecting ads.

Approve

Edit

Brand rules

Voice

Practical and calm. Show what fits, skip the hype.

Never

No unbreakable claims. No travel clichés.

Visuals

Real packing, real homes. No studio sets.

Colors

02 · Concepts

A concept built on the finding.

The 7-Day Pack Test: a full week packed into one carry-on, on camera. You see the idea, its fingerprint and the reason behind it before anything gets made.

Concept and its reasoning

Concept · Prospecting

Ready for your approval

The 7-Day Pack Test

A full week packed into one carry-on, filmed in one take.

Product: 28L carry-on

Focus: capacity

Message: one bag, whole week

Visual: UGC

Hook: question

Funnel stage: prospecting

Why do this

Live demos settle capacity doubts better than static shots. Earlier UGC tests with question hooks beat the account average.

03 · Creative

Made from your brand, checked by people.

Needle drafts the ad from your footage and brand rules, designers finish it, and a strategist checks it before it reaches you. It opens with a question, the pattern flagged in step one.

Finished ad, opening frame

See more of the work

wayfold

Live once you approve.

Needle sets up, publishes and schedules the campaign on Meta. No manual uploads, no ad manager tabs. What runs is what you approved.

Campaign, ready to go live

Campaign

Scheduled

7-Day Pack Test · Meta

Channel

Facebook and Instagram

Audience

Prospecting

Ads

3 approved variations

Starts

Monday, 9:00

Checked by your strategist

Approved by you

05 · Learnings

Every week gets a verdict.

A campaign manager rules on every running ad, keeps, scales or pauses it, and records why. The weekly report shows what moved, and each finding becomes an insight for the next plan.

Weekly report

Improving week

Prospecting is improving, led by the question-hook UGC.

Scaled

7-Day Pack Test, question hook

Paused

Static flat-lay, lowest return

Same hook on the 40L duffel

Your strategist reviews every report before it is published to you.

Then it loops.

The learnings wrote the next brief.

Every angle is ranked by what it returned. The next concept cites those results as its reason, so the next round starts from what already worked, not from a blank page.

Angles, ranked by return

Question-hook UGC

Packing demo

Lifestyle static

Discount offer

Next concept · Why do this

Question-hook UGC ranked first last cycle. The next brief tests the same hook on the 40L duffel.

Drafted by Needle. Checked by experts. Approved by you.

Data turned into learnings

Checked by strategists

Approved by you

Every concept carries its own fingerprint

One campaign, start to finish.

It starts with what already worked.

A concept built on the finding.

Made from your brand, checked by people.

Live once you approve.

Every week gets a verdict.

The learnings wrote the next brief.

FAQs

The loop, in numbers.

In their own words.

Every campaign makes the next one sharper.