Needle = Human + AI

You get the best of both worlds.

Supercharged by AI

Needle’s AI analyzes your brand and creates winning marketing campaigns.

Each week, it reviews your performance and recommends ways to grow.

Vetted by humans

Marketing strategists vet our AI's outputs every step of the way: from strategy to reports to creatives.

Everything stays accurate, polished, and on-brand.

On-brand & high quality

The result: quality marketing with speed.

Needle’s unique approach produces agency-quality output without the baggage.

Your workflow with Needle:

1: Connect your brand

Connect your Shopify, Meta, Klaviyo and other platforms. Needle plugs into your brand’s tools, website and social media to understand your brand’s offerings, positioning and voice.

Needle analyzes your brand and creates a custom marketing strategy in hours, not weeks.

2: Choose marketing ideas

Review weekly marketing ideas of emails, ads, social posts. Pick what you like. We create the rest.

All you do is choose the best option for each campaign and assign the work to Needle. It'll then begin working on the creative assets required for the ideas.

3: Get great marketing creatives

We go from creative brief to live ad campaign design and approved in as fast as 48 hours.

Needle produces marketing creatives that are on-brand and manually polished by our human designers. No more late nights on Canva, and no more AI slop.

See more examples of Needle’s creatives →

4: Launch from Needle

No need to spend hours wrangling with complex dashboards and filling out fields to set up campaigns.

Once you approve the creatives, Needle will take it from there. Whether it’s email campaigns or ad campaigns on Meta, Needle sets up and launches them.

5: Continuous improvements

Your marketing gets better week-on-week without you having to manually pull and analyze data across platforms and spreadsheets.

Needle’s AI and human strategists track all of your marketing performance and consolidate weekly reports that highlight learnings and opportunities to grow your brand further.

Your marketing gets sharper every week, automatically.

FAQs

How long does it take for Needle to understand my brand?

The brand onboarding happens fast. Once you connect Shopify, Meta, Klaviyo, and your key channels, Needle analyzes your data, website, and social presence to understand your positioning, offers, and customer behavior. It also builds your Strategic Edge so you stand out and win against your competitors.

Your strategist then reviews everything, and adds human context. For most brands, this takes a few hours to a couple of days (not weeks) depending on the amount of data you have, and you’ll start seeing marketing ideas inside the platform almost immediately.

Where do the weekly marketing ideas come from?

Needle generates marketing ideas by combining your performance data, your brand’s strategic foundations, and what’s trending or converting within your vertical. The AI analyzes opportunities across channels and formats, then proposes the strongest ideas for the week. Your strategist refines them to ensure they align with your tone, timing, and goals. You simply choose what you want to run, and the system takes it from there.

Who creates the final creatives — AI or humans?

AI drafts the first version of every asset, from email copy to ad visuals, but the final creative is always shaped by humans. Needle’s designers and editors polish the drafts to match your brand voice, your visual identity, and the standards of agency-quality work. This hybrid workflow is how Needle delivers content faster than agencies while keeping everything on-brand and consistent.

How does launching campaigns work inside Needle?

Launching through Needle removes the typical mess of dashboards, tabs, and manual uploads. Once you approve the creative, Needle handles the execution — campaigns are set up, published, and scheduled automatically on Meta, Klaviyo, and other platforms you connect. You no longer need to worry about technical setups or mistakes. You just review, approve, and Needle launches the campaign exactly as intended.

What happens after campaigns go live — does Needle optimize them?

After launch, Needle tracks performance, learns which ideas, formats, and audiences are working, and uses those insights to steer the following week’s recommendations. Instead of waiting for monthly reports or manually pulling analytics, you get a Momentum Report that summarizes what worked, what didn’t, and where the opportunities are. This creates a continuous loop where your marketing gets sharper every week without you needing to chase data or manage multiple dashboards.