Sports equipment
•
USA
Road to Pro (RTP) Tennis is a tennis equipment brand that helps players prevent court injuries and enhance their performance. Founder Sky Kim was stretched thin, and had to spend hours each week rewriting emails.
“I love what Needle did to our email designs. These guys are awesome!”
Sky Kim
Founder, RTPTennis
Founder Sky Kim was supported by an agency for Meta ads, and ran all email marketing solo.
Sky struggled against time: the emails he needed to create were laborious, inconsistent, and required him to rewrite copy and make the designs from scratch. He would spend 2-4 hours per email.
Worse still, his emails relied heavily on promotion-driven sales, and weren't properly segmented. His emails performed ok, but he knew there was more potential than that.
After connecting his tools, Needle's platform generated an email marketing strategy covering educational, product, and recovery content. The system delivered a 5-email-per-month cadence, with beautiful emails polished by our human designers to avoid any AI slop.
Sky no longer needed to spend hours creating emails from scratch. With Needle's automated system, he spent just 5 minutes approving each email.
Needle's email marketing strategy paid off. In the first month, RTPTennis saw a 12x ROI on their emails.
What's more, evergreen emails that don't contain promotions or discounts drove even more sales than promotional emails that RTPTennis used to send.
With Needle handling RTPTennis's email marketing, Sky is now able to focus on product development and other areas of his business.
Before
Up to 4 hours per email
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After
5 mins per email
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