Workleisure Fashion
•
Singapore
As Intended is a Singapore-based women’s apparel brand that blends the polish of workwear with the comfort of activewear, creating versatile, stylish pieces for modern women. Solo founder Sabrina Wee ran a small marketing team which struggled to maintain sales beyond product launches.
“I can now focus on R&D and let Needle handle growth. It's honestly changed how we operate.”
Sabrina Wee
Founder, As Intended
Solo founder Sabrina led a small team at As Intended. They had limited marketing experience, and were struggling to sustain sales beyond product launches.
To make things worse, each UGC video (user generated content) took the team over 40 hours to produce, from sourcing creators, to editing, to chasing different usage rights to footages.
Sabrina's team also wasn't sure how best to run their Meta ads, which persistently saw low returns.
Needle's platform kicked into high gear within the first month, building an evergreen Meta ad funnel that drove sales between product launches. The system delivered weekly creatives and automated ad campaign optimizations, handling end-to-end ad operations.
Needle's UGC workflow system streamlined As Intended's video production, reducing time from 40 hours per video to minutes, while providing unlimited usage rights to all footage.
As Intended's MER (Marketing Efficiency Ratio) more than doubled in the first 60 days, and remained above 6x for 8 months. Their revenue growth outstripped marketing spending increases.
With Needle handling As Intended's growth, Sabrina is able to put her mind where it should be: developing and designing new products for her customers and community.
Top of funnel
UGC Video
Bottom of funnel
Ad Image
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