Digital Marketing Agency in Melbourne

Needle transforms the digital marketing agency experience for Melbourne brands looking for quicker turnarounds, reduced costs, and creatives that continually sharpen week after week.

No credit card required

The problem with ad agencies

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They cost too much

In Melbourne, the majority of digital marketing agencies bill between $5k and $10k+ each month, not including the ad spend. What you're really covering are the costs of agency overhead, account managers, and polished presentations—rather than receiving steady, reliable results.

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They move too slowly

Briefs evolve into meetings. Meetings lead to delays. For many digital marketing agencies, creatives require weeks instead of days — and by the time the ads finally go live, the moment has already slipped away.

🤷‍♂️

No compounded learnings

Every campaign is approached as if it's a standalone initiative. When your strategist departs, all the context goes with them. Digital Marketing Agencies seldom create a framework that evolves, enhances, and accumulates knowledge over time.

Needle transforms your digital marketing experience by offering a single, cohesive growth system. No more freelancers, no more disconnected tools, and certainly not another sluggish agency. Just one streamlined hub where strategy, creativity, execution, and learning converge — every single week.Instead of juggling multiple agencies, SaaS platforms, spreadsheets, and internal handoffs, Needle integrates everything into one seamless operating rhythm. Strategy, creative production, execution, and performance insights all coexist within the same system — driven by your actual data and fine-tuned weekly.Nothing resets. Nothing slips through the cracks. Each campaign builds on the success of the last.This is the kind of comprehensive service that ecommerce ad agencies were designed to deliver — but fundamentally struggle to achieve.

How Needle solves this

Reason #1

Strategy grounded in your real data

Needle connects seamlessly with Shopify, Meta, and your email platform to reveal the real story of your business — moving beyond the hypothetical scenarios in a presentation. It analyzes which products are selling, which creatives generate actual revenue (beyond mere clicks), identifies areas where your budget is leaking, and pinpoints the messages that resonate with your audience.From this data, Needle generates specific, actionable campaign ideas tailored to your numbers and your brand — steering clear of clichéd marketing agency templates or one-size-fits-all strategies. You won't be left guessing, imitating your competitors, or depending on subjective opinions. Your strategy evolves continuously based on real-time performance, rather than being confined to quarterly assessments.

Reason #2

Fast creative production & launches

Needle takes care of the entire creative and execution process, all in one seamless package. From ad images to videos, carousels, and emails, we produce everything you need. Campaigns are designed and deployed across various channels—no more manual uploads, no more hunting down designers, and zero project management hassles on your end. While many digital marketing agencies operate on all-human workflows, leading to lengthy project timelines, Needle merges the efficiency of software with a human touch for quality assurance. This means that most assets are ready for you in just 48 hours. You can review and approve in just a few minutes. Needle manages the rest.

Reason #3

Weekly learning that compounds

This is where Needle distinctly diverges from conventional digital marketing agencies. Every campaign integrates into a singular system: successful creatives are pinpointed and expanded, ineffective strategies are swiftly eliminated, messaging is fine-tuned based on actual buyer behavior, and insights seamlessly transition into the following week. There’s no “reset.” No starting anew when someone departs. No gap between strategy and execution. In contrast to digital marketing agencies that function in cycles and short bursts, Needle operates on a continuous loop — strategy → creative → launch → learn → improve — week after week. The outcome: your ads become sharper, faster, and more effective over time.

Why Needle beats agencies & freelancers

Faster, better, cheaper. You don't have to pick two anymore.

Agency

Freelancer

DIY

Strategy

Execution

Creatives

Add-on cost

Optimizations

Slow & junior

Total Cost

$499–$1,999+/mo

We grow when things work.

$2,500–$10,000+/mo

Just for the retainer. You take the risk.

$500–$3,000+/mo

Patchwork pricing.

You pay in time, stress, and opportunities.

Bottom Line

More, better shots on goal at a fraction of the price.

They bill first. You hope it works.

Maybe they get it. Maybe they ghost.

You keep doing it all yourself.

Trusted by 200+ ecommerce brands

"With agencies, I still did all the work. With Needle, I just approve."

Jonathan Plotzker-Kelly

Founder, Heliotrope

"Agencies promised ROI. Needle delivered it. We started growing again."

Paul Raybould

Founder, Visionary Pet Foods

"Needle is what agencies should have been all along."

Amy Kim

Founder, KindTail

FAQs

What is Needle?

Needle is a next-gen digital marketing agency 2.0 designed as a streamlined system. Located in Melbourne, it transforms the conventional agency approach by integrating a unified workflow that encompasses strategy, creative production, execution, and continual optimisation—operating seamlessly, rather than through isolated campaigns.

Is Needle a digital marketing agency in Melbourne

Unlike traditional digital marketing agencies that offer time, personnel, and retainers, Needle focuses on delivering results through a streamlined system that operates weekly—free from the overhead, handoffs, or delays typical of an agency.

Is Needle right for Melbourne ecommerce brands?

Absolutely. Needle partners with Melbourne ecommerce brands generating $1M–$10M in revenue that have moved beyond freelancers but aren’t looking for hefty digital marketing agency retainers or sluggish execution.

Where is Needle located?

Needle has local offices around the world, including Melbourne

Is Needle cheaper than a digital marketing agency?

Absolutely. Conventional digital marketing agencies usually charge between $5k and $10k+ monthly, not including extra production expenses. In contrast, Needle generally functions at about one-third of that cost, all while providing quicker results and enhancing performance as time goes on.

How fast can Needle launch ads?

Most static ads and emails are sent out within 48 hours, with videos coming on their heels. This speed is significantly quicker than traditional digital marketing agencies, which typically operate on weekly or bi-weekly schedules.

Grow with Needle today.

Brands on Needle have grown 177% in a year while cutting costs by 62%. Sign up now... no card needed.

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