You need a marketing partner in Singapore. You don't have time for bad fits or bloated retainers. We've run brands. We've hired agencies. We know the chaos. This isn't another generic list. It's a founder-to-founder guide on who to trust with your marketing spend.
We're cutting the fluff. This guide shows you the best digital marketing agencies in Singapore. We focus on what matters: real results and clear value for your money. We'll look at seven top agencies, including OOm, First Page Digital, and newer models like Needle.
Digital ad spending in Singapore is set to reach US$1.48 billion in 2024. The market is expected to grow 7.05% annually through 2028. You need a partner who makes that spend count. We'll show you how to pick one.
Inside, you will find a detailed breakdown for each agency:
Services & Specialities: Who they are and what they do best.
Pricing: Transparent ranges to see if they fit your budget.
Standout Metrics: Real case study numbers, not just promises.
Pros & Cons: The good and the bad, so you can decide.
We include screenshots and links for every agency. The best agencies use the right tech. Top performers often employ essential digital marketing agency tools to manage campaigns. This guide gives you the facts to stop guessing and start growing.
1. Needle
Needle is a different option for DTC brands in Singapore. It's not a traditional agency. It uses a hybrid "AI-plus-humans" model. This approach is built to replace expensive retainers and slow work. The platform connects to your Shopify, Meta (Facebook/Instagram), and Klaviyo accounts to analyze data. Then, it proposes a weekly marketing calendar with campaign ideas.
Its workflow is what makes it different. You approve a campaign concept. The AI generates initial drafts for emails, ad copy, and visuals. These drafts are based on your brand's data. A human strategist and designer then polish every asset. This ensures it matches your brand’s voice. This mix delivers speed. Image and email assets are often ready in about 48 hours. Videos take around four days. This cuts out the endless back-and-forth common with agencies.
For founders, this means moving faster on new ideas. You can optimize campaigns every week. The platform is built around an approval-first workflow. You always have the final say. You see the calendar, review creatives, and approve. All from one dashboard. This structure makes Needle a strong contender among the best digital marketing agencies in Singapore.
Key Features & How It Works
Data Integration & Automated Ideation: Connects to Shopify, Meta, and Klaviyo to read your data. It proposes a weekly marketing calendar based on what's working.
Hybrid Creative Production: AI generates first-draft creatives. Human strategists and designers refine them. This maintains quality while speeding up production.
Direct Campaign Launch & Reporting: Campaigns are launched directly through the platform after your approval. It measures results and uses learnings for the next week's plan.
Dedicated Human Oversight: You get a dedicated strategist who knows your brand. They check every AI-generated output for quality and alignment.
Who is Needle Best For?
Needle is built for DTC ecommerce brands. It works well for fashion, beauty, food, pet, and lifestyle sectors. It's most effective for businesses with $1M–$10M in annual revenue. Teams are typically lean, from 5–50 people. These brands have often outgrown basic tools but find agency fees too high.
Brands that need to test and iterate quickly will get the most value. If you constantly need new creatives for Meta and TikTok, the 48-hour turnaround is a major advantage.
Performance & Pricing
Needle has worked with over 200 ecommerce brands. Their case studies show strong results. One client, RTPTennis, saw a 12x ROI on email. TWOOAK cut its cost-per-order by 50%. The company states brands on its platform grow an average of 177% year-over-year. They also cut marketing costs by about 62%.
Pricing is based on usage. It's calculated at around 20% of your monthly ad spend. A brand spending $5,000 per month on ads would pay Needle about $1,000. This fee covers strategy, creative work, campaign management, and reporting. It's roughly one-third the cost of a typical agency.
For a deeper look at how this model stacks up, see their analysis of the Singapore digital marketing agency landscape.
Pros:
Cost-Effective: Agency-level work for about one-third the cost.
Fast Turnaround: Get images and emails in ~48 hours and videos in ~4 days.
Data-Driven Workflow: Connects your core platforms to automate strategy.
Human Quality Control: A strategist ensures all content is on-brand.
Cons:
Less Economical at Micro Budgets: The pricing model can be costly for very small ad budgets.
Not Fully Automated Everywhere: Some channels may still require manual steps.
Website: https://www.askneedle.com
2. OOm
OOm is one of Singapore's most established performance agencies. Founded in 2006, they provide a wide range of in-house services. These include SEO, SEM, and paid social. They are a solid choice for brands wanting a single vendor for multiple channels. Their status as a Premier Google Partner and a Meta Business Partner shows their expertise.
A key differentiator for OOm is its experience with government grants. They help Singaporean businesses secure the Productivity Solutions Grant (PSG). This can significantly reduce costs for eligible SMEs. For brands expanding into new markets, OOm’s China digital marketing services are a crucial gateway. They cover platforms like WeChat and Baidu.
Services and Specialities
Core Offerings: Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM).
Ecommerce Focus: Specialized services for Shopify SEO and ecommerce website development.
International Reach: China-focused digital marketing including Baidu SEO/SEM and WeChat marketing.
Ideal Client and Pricing
OOm is best for established SMEs and mid-market DTC brands. These companies often prioritize stability and a single point of contact. Their structured processes work well for brands in regulated industries.
Pricing is not public. Retainers are customized based on scope. The availability of PSG packages provides a more accessible entry point for eligible businesses. Knowing what to ask is vital. For more guidance, check our post on how to choose a marketing agency.
“In the digital age, not to have a digital marketing strategy is a big mistake.” - Himanshu Varma, Founder of The Perfume Library.
Pros and Cons
Website: https://www.oom.com.sg
3. First Page Digital
First Page Digital is a performance agency known for driving measurable results. They use a multi-channel approach, combining SEO, paid media, and ecommerce strategies. Their status as a Google Premier Partner, Meta Business Partner, and certified partner for major platforms signals proficiency.
They have developed their own AI-assisted tools. This shows a commitment to using technology for better performance. For brands looking to scale, this can be a significant advantage. The agency's focus on client revenue impact positions them as a serious contender. They are for brands that have outgrown smaller agencies and need a more rigorous partner.
Services and Specialities
Core Offerings: Search Engine Optimisation (SEO), Paid Media (Google, Meta, LinkedIn, TikTok), Content Marketing.
Ecommerce Focus: Deep experience with Shopify, offering specialized SEO and paid campaigns.
Technology Integration: Use of proprietary AI-assisted tools to support campaign management.
Ideal Client and Pricing
First Page Digital is best for growth-stage DTC brands and SMEs. These businesses are ready to scale budgets across multiple channels. Their structured approach is a good fit for businesses that need a partner to manage complexity and show ROI. The choice between a broad provider and a specialist is tough. For more context, see our guide on full-service agency vs. a specialized agency.
Pricing is not public. Expect rates to align with mid-to-upper-tier agencies in Singapore.
A recent study found that 61% of marketers say generating traffic and leads is their biggest challenge. A good agency directly addresses this.
Pros and Cons
Website: https://www.firstpagedigital.sg
4. Heroes of Digital (HOD)
Heroes of Digital (HOD) is a performance marketing agency built around clear revenue attribution. They connect marketing activities directly to sales. This makes them a strong choice for DTC brands that must justify every dollar of ad spend. Their status as a Google Premier Partner and large in-house team signal high capability.
The agency’s key differentiator is its proprietary HeroIQ platform. This analytics tool provides clients with ROI dashboards. It tracks the entire customer journey. This transparency gives founders clear, actionable data. For brands tired of vanity metrics, HOD's focus on trackable revenue makes them a good option.
Services and Specialities
Core Offerings: Search Engine Marketing (SEM), Social Media Marketing, Search Engine Optimisation (SEO).
Analytics and Attribution: Proprietary HeroIQ platform for end-to-end revenue tracking.
Integrated Strategy: Combines paid media, CRO, and content to drive measurable sales.
Ideal Client and Pricing
HOD is ideal for data-driven DTC brands and established SMEs. If your team needs to see a direct line between marketing spend and revenue, their approach is built for you. Partnering with them is a common consideration when evaluating in-house marketing vs. an agency.
Pricing is not public. Retainers are customized and likely fall into the mid-to-upper market range.
"Marketing without data is like driving with your eyes closed." - Dan Zarrella, Social Media Scientist. This is the problem HOD's platform aims to solve.
Pros and Cons
Website: https://www.heroesofdigital.com
5. Brew Interactive
Brew Interactive was founded in 2009. They focus on high-consideration purchases. This makes them a strong contender for DTC brands with complex customer journeys. Their senior-led team blends inbound marketing, performance ads, and deep CRM integration. They aim to guide customers through the entire buying lifecycle.
A key advantage is their global reach combined with a hands-on approach. They offer resources for brands looking to expand internationally. Their status as a long-time HubSpot partner and a pre-approved PSG vendor is a tangible benefit. It helps Singaporean businesses build out their marketing automation.
Services and Specialities
Core Offerings: Inbound Marketing, Performance Marketing (PPC), HubSpot & CRM Implementation, SEO.
Lifecycle Focus: Specializing in creating full-funnel customer journeys.
Creative Support: In-house capabilities for landing page design and creative assets.
Ideal Client and Pricing
Brew Interactive is an excellent fit for DTC brands in high-consideration verticals. Their methodology suits businesses that need to educate and nurture leads. The rise of AI marketing is changing how CRMs work. You can explore this by reading about what an AI-powered marketing agency is.
Pricing is not published online. Expect rates aligned with an established, senior-led agency.
The average conversion rate for e-commerce websites is only 2.58% globally. Brew’s focus on nurturing leads aims to improve this metric.
Pros and Cons
Website: https://brewinteractive.com
6. Hashmeta
Hashmeta is an AI-powered agency. It has a strong focus on social growth and influencer marketing. They operate their own platforms like StarNgage for influencer discovery. This gives them a unique in-house advantage. Their status as a Meta Business Partner and impressive metrics signal significant experience.
A major draw for Singapore businesses is Hashmeta’s PSG pre-approved status. They offer social media marketing packages eligible for up to a 50% subsidy. This can make their services much more accessible for SMEs. The agency's commitment to the creator economy is cemented by its Hashmeta Academy.
Services and Specialities
Core Offerings: Influencer Marketing, Social Media Marketing (SMM), Performance Marketing.
Proprietary Tech: In-house platforms including StarNgage (influencer marketing).
Education & Enablement: Offers training through Hashmeta Academy to support client teams.
Ideal Client and Pricing
Hashmeta is a great fit for DTC brands betting on social media and the creator economy. Brands that want to scale influencer programs will benefit from their tech and talent access.
Pricing is not public. The availability of PSG packages provides a significant cost-reduction opportunity.
Globally, the influencer marketing industry is projected to be worth $24 billion by the end of 2024. Hashmeta is built to capitalize on this trend.
Pros and Cons
Website: https://hashmeta.com
7. 2Stallions
2Stallions is a full-service digital marketing agency. They have a strong emphasis on integrating AI into their workflows. With over a decade of experience, they offer a wide array of services. Their approach combines traditional marketing with AI-assisted processes. They aim to provide a balanced solution for SMEs and DTC brands.
A key advantage is their PSG pre-approved status for "Complete Digital Marketing Packages." This makes them a practical choice for eligible Singaporean businesses. The agency's recognition by AmCham Singapore for its work in "Digital & AI" signals a commitment to new tech. For DTC brands, their inclusion of email and creative production provides a cohesive setup.
Services and Specialities
Core Offerings: SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing.
Technical Services: Creative Production (video, graphics), Website Design & Development.
AI Integration: AI-assisted workflows are used for campaign testing and optimization.
Ideal Client and Pricing
2Stallions is a strong fit for growth-stage SMEs and DTC brands. They are for businesses that need a unified team to manage their entire digital presence. Their structure benefits founders who want a single point of accountability.
Pricing is not public. The PSG pre-approved packages offer a valuable, cost-effective entry point for businesses that qualify.
A Deloitte survey found that 76% of high-growth companies are already using AI for marketing. 2Stallions leans into this trend.
Pros and Cons
Website: https://2stallions.com
Top 7 Singapore Digital Marketing Agencies Comparison
So, What’s the Right Move for Your Brand?
Choosing a partner is a critical decision. You've seen the roundup of some of the best digital marketing agencies in Singapore. From established players like OOm to specialists like Hashmeta, the traditional agency model offers deep, human-led strategy. These agencies bring years of experience.
But this model has trade-offs. As a founder, you live by your numbers. High retainers, slow launches, and vague reporting burn cash and time. You might find yourself managing the agency more than your business.
The Real Choice: Model, Not Just an Agency
The decision isn't just about picking an agency. It’s about choosing the right operating model for your brand's stage.
The Traditional Agency Model: Best for large brands with big budgets and long planning cycles. They can absorb high retainers and slower speed for comprehensive service.
The DIY/In-House Model: Suitable for early-stage founders with more time than money. You control everything but quickly become the bottleneck.
The Tech-Enabled Model: This is the new alternative. It's built for DTC brands that need to move fast. It combines agency expertise with software efficiency. This is where a tool like Needle fits.
A Practical Framework for Your Decision
Before you sign a contract, ask yourself these direct questions.
What is my true monthly budget? Traditional agencies in Singapore often start at S$3,000-S$5,000 per month for one channel. If that's too high, a more flexible model might be better.
How fast do I need to move? E-commerce waits for no one. If you need to launch a campaign this weekend, can your agency keep up? Tech-enabled services can get you started in days.
What level of control do I need? Do you want to approve every creative? Or hand over the keys? Many founders want a middle ground. Make sure the model aligns with your needs.
What specific skills do I need? A good partner should fill your knowledge gaps. It's also smart to check their proficiency in specialized fields like influencer marketing agency services to ensure they cover all growth areas.
The right choice comes down to aligning your budget, speed, and needs with the right model. The best digital marketing agencies in Singapore are strong, but they are just one way of working. For many modern DTC brands, growth lies in a more agile approach. Your job is to pick the model that gives you the best chance to win.
Tired of the slow, expensive agency model? Needle gives your brand an AI-powered marketing team that launches campaigns on-demand. Get agency-level results at a fraction of the cost. Try Needle today.
Frequently Asked Questions
What does a digital marketing agency in Singapore typically charge?
Agency fees in Singapore vary widely. Small projects or single-channel retainers might start at S$1,500 per month. Full-service retainers for established SMEs often range from S$5,000 to S$15,000+ per month. Pricing depends on the scope of work, the agency's reputation, and the channels managed.
How do I choose the right digital marketing agency for my business?
First, define your goals. Are you focused on lead generation, direct sales, or brand awareness? Look for an agency with proven case studies in your industry. Check their client reviews and certifications. Finally, ensure their team culture and communication style fit with yours. Don't be afraid to ask for a trial project.
What is the difference between a full-service agency and a specialized agency?
A full-service agency offers a broad range of services, from SEO and paid ads to web design and content creation. A specialized agency focuses on one or two core areas, like performance marketing or influencer marketing. For brands needing a single partner to manage everything, full-service is a good fit. For those looking to excel in one specific channel, a specialist may deliver better results.
Are there government grants for digital marketing in Singapore?
Yes. The Productivity Solutions Grant (PSG) is a key initiative by the Singapore government. It helps SMEs adopt IT solutions and equipment to enhance business processes. Many pre-approved digital marketing agencies, including some on this list, offer packages eligible for up to 50% funding support.