If you're a DTC brand owner doing $1-10M in annual revenue, you already know paid social is critical. Facebook and Instagram ads drive a huge portion of your sales. But finding the right agency partner is harder than it should be.
The paid social landscape is crowded. Social media ad spend will hit $276.7 billion in 2025, with an average ROI of 250% [1]. But most brands struggle to hit those benchmarks because they're working with agencies that don't truly understand DTC economics.
This guide breaks down three paid social agencies that specialize in DTC brands. Plus an alternative approach that combines AI with human expertise.
Let's look at what actually works.
What Separates Great Paid Social Agencies from Mediocre Ones?
Before we look at specific agencies, here's what actually matters:
They obsess over creative, not just budget allocation.
Your performance marketing lives or dies by creative execution [2]. The best agencies have in-house creative teams or strong partnerships with creators who produce scroll-stopping content consistently across multiple formats.
They focus relentlessly on revenue, not vanity metrics.
Impressions and engagement mean nothing unless they translate directly to purchases and customer acquisition. The right agency reports obsessively on ROAS, CAC, conversion rate, and revenue attribution—the metrics that actually impact your bottom line.
They understand DTC economics at a fundamental level.
Fashion, beauty, and lifestyle brands operate with specific unit economics and customer behaviors. Generic agencies attempting to apply B2B SaaS playbooks to your consumer brand will systematically burn through your budget without delivering meaningful results.
Nearly half of DTC marketers now allocate 41-60% of budgets to performance marketing on platforms like Meta, TikTok, and Snap [3]. The question isn't whether to invest in paid social—it's identifying who to trust with your money.
#1: GrowToMax
What They Do
GrowToMax specializes in Google Ads and Meta campaigns for seven and eight-figure ecommerce brands [4]. They're certified partners with both platforms. They focus only on DTC brands in beauty, fashion, and lifestyle.
Who They're For
Brands generating $1M+ annually. You need serious optimization on paid social and search. If you're spending five figures monthly without seeing returns, they're built for you.
The Numbers That Matter
Case Study 1: Beauty Brand [4]
- Started at: $120k monthly revenue (3% conversion)
- Result: $450k monthly revenue (4.5% conversion)
- Ad spend: $90k → $110k
- Timeline: 6 months
- ROAS (approx):
- Before: 120k / 90k = 1.33x
- After: 450k / 110k = 4.09x
Case Study 2: Wine Brand [4]
- Started at: $27k monthly revenue (1.4x ROAS, $18.1k ad spend)
- Result: $97k monthly revenue
- Ad spend: $18.1k → $19.5k
- Timeline: < 90 days
- ROAS (approx):
- Before: 27k / 18.1k = 1.49x
- After: 97k / 19.5k = 4.97x
What Makes Them Different
They offer a seven-day free trial. They audit your campaigns and improve them. No obligation.
Their guarantee is simple: if they don't increase your ad revenue by 20% in 60 days, they work for free until they do [4].
Most agencies lock you into six-month contracts. Then deliver excuses instead of results.
The Catch
They only work with seven and eight-figure brands. If you're not there yet, they'll turn you down. This means they stay focused. But newer brands need other options.
Pricing: Monthly retainer basis, specific pricing disclosed during consultation
#2: Genero Growth
What They Do
Genero is a Nordic growth marketing agency [5]. They deliver full-funnel strategies for DTC brands scaling across Europe and the US. They combine paid media, content, CRO, and email marketing into one system.
Who They're For
DTC brands expanding beyond their home market. Especially those entering European markets. Or brands who want more than just ad management.
The Approach
Genero thinks full-funnel. They don't just run ads. They optimize your entire customer journey. From awareness to retention.
This matters because social commerce (53%), influencers (47%), and streaming TV (35%) are the top channels driving conversions in 2025 [6]. Genero connects these channels. Instead of treating them as separate silos.
Proven Results
Case Study with Grillkung [7]
- +27% YoY sales growth
- +88% contribution margin growth
- Scaled from 0 to target of SEK 100M revenue
- Fast implementation (4 weeks before high season)
What Makes Them Different
Nordic advantage: Operating from the Nordics gives them unique market insights. They understand scaling across European markets. Different regulations, languages, and consumer behaviors.
Integrated services: They're not just a paid social shop. They handle creative, CRO, and retention. Your strategy stays cohesive. Not duct-taped together from five vendors.
The Catch
Full-service means higher retainers than specialized agencies. If you only need Facebook ads, you're paying for capabilities you won't use.
Pricing: Custom pricing based on scope; full-service packages start higher than specialized agencies
#3: Kulinco
What They Do
Kulinco is a brand-first performance marketing agency. They help DTC brands scale revenue through paid social, Google ads, email/SMS, influencer marketing, and digital strategy.
Who They're For
Brand-forward DTC brands with $100K+ monthly revenue [8]. You want a true partner. Not just a vendor running campaigns.
They work with only a handful of brands at a time. They treat each like an extension of your team.
What Makes Them Different
In-house creative: One of the few agencies with in-house design and creative strategy. They approach problems with both analytical and creative thinking.
This matters. Your performance depends on creative that converts. Not just media buying skills.
Selective partnerships: Only a handful of brands. You get senior attention. Not junior account managers copying strategies from other clients.
Real-time dashboards: Detailed Google Data Studio dashboards. They pull insights you didn't know existed. You see performance in real-time. Not waiting for monthly PDF reports.
The Philosophy
"We've seen too many great companies weakened with poor creative and brand experiences" [8].
Their approach: performance and brand aren't at odds. The best DTC brands do both well.
The Catch
Minimum $100K+ monthly revenue requirement. If you're looking for a hands-off service that just runs campaigns, Kulinco isn't for you. They're hands-on strategic partners.
Pricing: Custom retainers for select brands; pricing disclosed during discovery call
Bonus #4: Needle
Needle is a different model: AI-Powered orchestration with humans in the loop
If you're juggling 10+ tools, multiple agencies, and freelancers just to keep campaigns running, there's an alternative.
How It Actually Works
Needle connects to your existing tools. It reads your data. Generates ideas and creatives. Runs campaigns across channels. Learns from results. Then optimizes the next round.
Everything orchestrated from one place. With creative strategists and designers in the loop where it matters most.
The system covers multiple channels: performance ads, email, merchandising. And multiple creatives: images, videos, emails. Not just one slice of your workflow.
The Numbers
Brands using Needle grow an average of 177% after 12 months. They reduce fixed marketing and creative costs by 62%.
They're working with 200+ brands across the US, Singapore, and Australia, with creative teams in California, Singapore, and Kuala Lumpur.
What Makes It Different
Humans refine the output. The AI generates. But creative designers and account strategists refine it to stay on-brand. You're not getting generic AI slop.
Take more shots on goal. The system lets you test more ideas across more channels. At a fraction of the cost of doing it with agencies or in-house teams.
Who It's For
Fashion, beauty, and lifestyle brands doing $1-10M annually. Teams of 5-50 people. You need to go multi-channel without hiring a dozen people or paying five agencies.
Pricing
Subscription model. $500-$5,000 per month based on creative volume.
For context: agencies typically charge 3-5x more for the same output.
Agency Comparison Table
How to Choose the Right Agency for Your Brand
Start with Your Revenue
Under $1M annually? GrowToMax and Kulinco are out of reach. You need a partner who works within your budget e.g. Needle.
At $3-10M annually? You can afford premium agencies. But be ruthless about ROI. Calculate your current CAC and LTV. If an agency can cut CAC by 25% while maintaining quality, they've earned their retainer.
Define What You Need
Just ad management? GrowToMax's focus makes sense.
Full-service growth? Genero's integrated approach could justify the premium.
Brand plus performance? Kulinco's creative-first approach might fit.
Orchestration and efficiency? Needle's system could cut agency overhead entirely.
Look for Vertical-Specific Results
Generic case studies don't help. You want results from brands in your vertical. With similar unit economics.
A case study showing 10x ROAS for B2B SaaS tells you nothing. Not if you're a $60 AOV fashion brand with impulse purchases.
Evaluate Their Creative
Ask to see actual work that drove revenue. Not portfolio pieces.
Research shows 130% ROAS increase by shifting from static to dynamic creative in lower funnel [9]. If an agency can't show their creative process and testing, walk away.
Understand Their Reporting
Do they report on ROAS, CAC, and revenue attribution?
Or are they drowning you in engagement metrics? The best agencies know you care about dollars generated per dollar spent.
The Reality of Paid Social for DTC Brands in 2025
Let's be honest about where the industry stands right now.
Acquisition costs keep climbing across major platforms.
Customer acquisition costs on Facebook and Google have increased significantly as more brands compete for the same audience attention [10]. The average CAC across industries is $18.68, with some niches seeing costs as high as $55.21 [3], which means your margins are getting squeezed unless you're constantly optimizing.
Creative has become more important than targeting capabilities.
With iOS 14 privacy changes systematically killing traditional retargeting, brands winning on paid social are those with scroll-stopping creative that converts cold traffic effectively [11]. Platform algorithms are getting better at finding your customers—but only if your creative clearly signals who they are and what motivates them.
Speed consistently beats perfection in today's environment.
TikTok's short-term ROI of 11.8% demonstrates that platforms rewarding speed and authenticity outperform traditional channels [12]. The agencies and systems that help you test quickly, identify winners, and cut what doesn't work deliver the most value.
Attribution is fundamentally broken, and everyone knows it.
Last-click attribution provides misleading insights and is essentially dead. Multi-touch attribution is better but still imperfect. The best agencies combine platform reporting, incrementality testing, and first-party data to provide directionally accurate insights instead of pretending they have perfect attribution.
You need more shots on goal, not fewer perfect campaigns.
Data from brands using orchestrated systems consistently shows that taking more shots across channels at lower cost per shot beats fewer "perfect" campaigns. Volume generates data, data enables optimization, and optimization drives sustainable growth.